When it comes to running a blog today, being able to do so without issue is very hard. This is even more prominent in the beauty industry; no industry is quite as confusing or as hard to manage within as the beauty industry. With so much competition and the demand for unerring accuracy in beauty, the stakes are very high. It’s for this reason that a successful beauty blog can be very hard to deal with.
What, then, are some of the key components that make-up a beauty blog?
Component A: Future Proofing
One of the most important features of a successful beauty blog stems from the kind of topics that you will post. Start considering blog topics, and always try to find items which are easy to remember, pronounce and write about. Getting too specific or using excessive foreign language can become an issue if you do not blend it in right with the content itself.
Always try and choose a blog name that is going to grab attention, too. Many people make the mistake of writing down blog names that are silly, or are forced humour. Don’t try and work in this kind of manner as it usually creates an experience that makes readers feel a little distrustful. Professionalism is key here; this does not mean removing all personality, but avoiding amateurism.
Never think you are above looking at the competition for inspiration, either. There is absolutely nothing wrong with turning to your rivals and opposition when you want to start future proofing yourself. If you want to make a blog that is going to succeed, being inspired is always important to make sure that you can retain relevance.
You should look to get a domain name prepared as soon as possible, too. Your blog name and domain name should be broadly the same, too. Check if the URL is taken that you intend, and if it is it may mean going back to the drawing board later on.
Always use a .com extension, too, as it’s the easiest way to remember your blog. Also, be sure to always use lettering; dashes and numbers are hard to remember and can put people off using your blog.
Lastly, always write everything in your own name. It’s hard to prove a second identity, and can make building up a future for yourself a little tough.
Component B: Design
While the content is always the best part of your blog, the design must always match up with what you were intending in the first place. Choose a simple design that is eloquent and elegant; one that never tries to be the full package, but instead harness what is already on the page.
You should look to use good photographs to help make sure that you are left with a website that is visually impressive, but never obstructive. The more minimalistic the design can be, the better. The words and beauty-based imagery should be what you are aiming to make the focal point – not the design. You should always look to make use of customized widgets, too; advertising displays, social media displays etc. can be great for making a point and getting it across without having to make a whole new page to do that with.
Also, you should try and make sure that you use a responsive site. More people use mobile devices than use desktops these days, so it’s very important that you spend as much time as you can, building that side of the page up, too. It should look great on every device.
Technical issues and effects should take up as little time as it possibly can, too. It should use systems like a built-in Google Maps program, and also a shortcode generator that can help to make sure that parts of the theme can be edited without technical expertise being needed.
If your beauty blog needs a good theme to make this possible, we recommend taking a look at ErisLite WordPress theme. It’s got everything that you could need, capable of being fully edited to fit your needs without technical and design skills. Best of all? It’s free!
Component C: Genuine Content
Of course, your blog can have the most stylish name and the most diverse design, but if the content sucks why would anyone want to turn up?
If you want to help make sure that you have a good beauty blog, it would be well within your interest to spend some more time building up genuine content. Make sure that you never shill: you should only promote a product that you would recommend or use on your own. Never do it because of a good financial offer – only accept products that you can review with honesty and integrity.
Always try to keep products to a modest price range, too. Finding cool little budget savings and DIY tips that people can learn from is much better than just affiliate linking them a bunch of three-figure make-up sets. You can and will be able to do much more than this, so never settle for this.
Always check out any facts you use, link to the source as often as you can and make sure that spelling, grammar and punctuation are in a good way. Also, try and keep text to, at most, six lines of text. The more paragraphs that you can fit in, the better and easier your content will be to read for others.
Take photos of products which are brand new, too; take photos before you try them out so that it makes the review look more genuine. Spend some time listening to your audience, too – throw in some quotes from readers who perhaps recommended a product to you, building up that sense of community.
Lastly, make sure you have a consistent tone that’s backed up by an About Me page that explains who you are here and why you are worth listening to. Need help with that About Me page? Then check out this step-by-step guide!
Keep all of this in mind, and you should find that the challenge of creating authentic beauty blogs becomes far less difficult.